Hotel Branding

I didn’t know much about Chile before I began this project, which is why I chose to rebrand the Montana Magica Lodge in the Patagonia Rainforest. I renamed it for a grand reopening, and focused on paying homage to local culture and to market it as an ecotourist haven. Subdued colors and natural textures mimic the hotel’s camouflaged architecture to fully immerse guests into the environment.